Publishing your video series

So finally, we have gotten to the end of the production phase for our episodic content series. We started with planning where we looked through the art of planning a show strategy, selecting topics, and guests for your video series. Then we moved on to production where we outlined the best ways to organize your audio and visual setup as well as record your series.

Now we are on the last topic for the production stage and we are going to learn how to publish your video series. When it comes to publishing, we are referring to everything that has to with post-production and getting your show out of your drafts and onto the internet so everyone can see it. Here a few tips that we will mention:

1. Classifying it as an original series
2. Creating an intro and outro
3. Using lower thirds
4. Color grading
5. Visual cues

So you should have your recording or footage depending on whether you've recorded through Zoom, in person or maybe you used a different technology to get your episode filmed. Now you need to think about all the different ways that you could really polish it up and give it that binge-worthy, original series vibe.

Classifying it as an original series

 A quick tip first of all is to think about what your show name is going to be so you can group it as an original series under your company name. So, in our case, one of the shows that we created is called original series academy and when introducing it, we would say - this is original series academy, a tribetactics original series. Even for our first show which is called spareroom talks, we created the show when we didn't have an office and we had just a spareroom so we decided to name it spareroom talks, a tribetactics original series. The benefit of doing this is that it gives your show that intriguing factor. Because when people will see the subtitle “original series”, they automatically attribute it to something that’s like a “Netflix original series” which would pique their interest and prompt them to watch your video series. 

Creating an intro and outro

The next point is that you have to think about how you're going to start and end each video. So, asides from the way that the actual episode starts and ends, think about your intro which could be an animation or a jingle or it could even be both. Just make sure that it is very reminiscent and characteristic of your show and company brand. Having an intro and outro to your show helps to package it in a much more professional way which is really good for your brand.

Using lower thirds

 Lower thirds are also another feature that you should consider adding to your videos, especially if you have guests. So lower thirds are basically the small titles that are shown when you want to draw the audience’s attention to something on the screen. Say for instance a speaker is coming onto the screen for the first time, you could use lower thirds to show the person's name, title, and perhaps the company that they're from or the department that they're from if it is an in-house guest. Using lower thirds is a great way to add very light motion graphics that could make your video series a bit more entertaining and interesting and when it comes to video series, you definitely want to keep people entertained so they can keep coming back for more of your content.

Color grading

In terms of the actual video that was recorded, you could also think about making some edits to the color grading. So depending on the conditions that you have recorded the videos in and the different cameras that were used, you might feel that your video would be better off with a bit of color grading and you can do this by tuning the colors a little bit and making it so that the most important colors are popping out which just makes everything look a lot more natural and a lot less monotonous.

You should consider doing this especially if you used two different cameras in the recording stage so for example, if you used a specific camera to record yourself and then your guests also may be dialed in remotely with their separate cameras. That is more reason for you to consider doing color grading for both videos so you could place them side by side and make sure that the colors match and do not need to be corrected.

Visual cues 

Earlier we spoke about lower thirds and how they could be used to draw attention to specific texts. The same also applies here. So every once in a while, you could introduce a specific motion graphic or a specific visual cue like a slideshow that can also make the show more interesting. Especially if you feel like there is a point where viewers may start to get bored, it’s always good to try and explain that sort of thing with some visual images. Humans are visual creatures and most of the time, people pay more attention to visual images especially if they move or are colorful.  

Ultimately, there are a lot of different ways to prepare your episodes in post-production to take them from raw footage as we call it to something that is a lot more polished and a lot more reminiscent of a show. Also, the best part about doing all of these is that once you have these things implemented, it can be your broadcast guide or a process that you can always reuse for all the future episodes of your show.

So that is all for the last stage of the production. Once you are done with all these then you can publish your video for your audience to view. The next stage that we will be starting will be the repurposing stage where we talk about how to repurpose your episodes into different formats.

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