In our last post, we wrote about how to figure out the audio and visual setup for your remote video podcast show and today, we are going to be looking at the next step- recording your video series. If you’ve never done it before, recording a video series might sound foreign to you and the concept of recording one with someone who isn’t in the same room with you might sound even more strange but don’t worry, that is why we are here, to hold your hand and guide you to creating the best possible business video series that you can.
So this step of the episodic marketing framework is part of an ongoing series where we basically teach you how to plan, produce, repurpose, and distribute which are the four main pillars that could really help take your show to the next level if you already have one or if you are thinking of starting a brand new show. The purpose of splitting the process into these steps is so you can really understand each pillar and the steps that are involved in making sure that each stage is a success.
Naturally, recording is related to AV setup which we already covered but what we are going to share today are the best practices to know when it comes to actually recording your show. There are many misconceptions that make people believe that you can’t record decent video podcast episodes from a remote location, and they could not be farther from the truth.
It is very possible to record remote video podcasts even without being a professional at producing or editing. Don’t believe us? Take a look for yourself at this ultimate guide to producing video podcasts (even as a beginner.)
For recording a successful video series, we are going to be looking at these two main points:
So, one of the first things to think about is the location where you will be recording. A lot of us are working remotely these days and mostly that means working from home so you're probably going to be recording the show from home but that doesn't give you an excuse to just sit wherever you like without giving it much thought. Think about all the different places that you could potentially position your camera and yourself and just make sure that your background is relevant to what you're talking about so for example if your podcast is based on something corporate, you might want to have a background that suggests some level of seriousness and then if your show is more laid-back then you could opt for a casual background.
Basically, just make sure that you think about where you would like to sit when you're recording your show from home. Of course, it might probably a lot easier to record a show in person in the sense that you would have naturally thought about the location and the set of where you are recording so all you would have to do is figure out whether it’s going to be an office or in a venue that you would book specifically for that occasion. But in the times that we are in, there is a possibility that you might not be able to meet with any guests in person anytime soon hence the need for figuring out the best way to record from home.
When you're working from home, there are so many different places that you could position your camera and your computer. You can even think of it as designing your own set where you get to choose the best angle and what items/furniture can be included in the show. Since it is a bit like playing interior decorator with a particular space, it is definitely something that you could have fun doing. You could even watch other remote video podcasts of people who record in their homes so you can get some inspiration for how to design your own setting. A great place to find them is on social media platforms like Youtube or Instagram.
Another thing to keep in mind when recording is to make a decision on whether you are going to be batch recording your episodes or whether you're going to be doing a single record of an episode at a regular cadence. So, what we mean here is you should decide on what method of recording you want to do. Do you want to do a batch recording where you record multiple episodes in one sitting do you want to record single episodes at a regular interval?
There are some people who find out that they are more productive on some particular days where they have this flow of energy and can record multiple episodes in a setting while there are others who feel that they are the opposite of this.
A lot of people actually prefer batch recording episodes and if you are able to make a day out of, for example recording two episodes back-to-back or maybe even three episodes depending on your energy or what feels natural to you, then this could be a great option.
Alternatively, you may decide that kind of schedule isn’t for you and just stick to recording one episode at a time and space it out across a few days or a few weeks and that works just fine as long as you have a schedule that you share with your team, anybody else that is going to be involved in the recording and of course the guest.
We hope you found this helpful, the next topic is on publishing and we are going to be talking about all the things you should keep in mind when it’s time to finally publish your video series.
If you need more clarification on creating episodic content and starting a video series, please feel free to download our FREE guide or book a time to chat with us. We’d love to help!